Dubai Airport Excels in Data Intelligence
With efficient use of data intelligence, immigration counter process has been reduced to six seconds compared to 40 seconds before as 90 per cent of the passengers at Dubai International are pre-cleared, according to Director General & Board Member of emaratech Thani Al Zaffin.
Participating in a panel discussion “Airport Collaborative Decision Making (A-CDM)” at the Global Airport Leaders’ Forum (GALF) running parallel to the Airport Show, Al Zaffin said: “Our goal is to make the customer happy with the enjoyable experience.”
The airport now has smart trolleys. “We have invested on intelligent trolleys. You can start shopping with smart trolley and it will guide you everything and all the way to the boarding gate,” he added.
Industry experts are of the opinion that smart airports will improve passengers’ experience and it will help diversify the airports’ income streams significantly with the implementation of new technologies.
They said that non-aeronautical revenue sources – car parking, land rents, terminal concession, and advertising - contributed significantly to global airport revenues. Airport Council International (ACI) in its latest report mentioned that non-aeronautical revenues of airports account for around 40 per cent of the total revenues. In 2016 global airports generated $152 billion total revenues, according to ACI.
Airport International Group Chief Executive Officer Kjeld Binger said, “Size and region matter for digital transformation.” Giving examples of Asia Pacific and America, Kjeld said, “It’s all about knowing your customer. You need to know your customer and customer’s needs in order to try to target your efforts in advertising. But even then, it’s not just a straight forward situation. The level of technical expertise in various regions are different.”
Another panellist PS Nair, Chief Executive Officer of GMR Group, said, “When we took over Delhi’s Indira Gandhi International Airport the commercial revenue was negligible. Today, the same airport is ranked number 1 in the world in service quality.” BMR Group operates Rajiv Gandhi International Airport, Hyderabad and Mactan Cebu International Airport in the Philippines.